Haier Global Creative Research Centre, China

In 2012, Haier Group was awarded the Top 50 among the world's most innovative enterprises. The enterprise needs to create a cultural symbol reflecting the value of Haier, and to provide an innovative entrepreneurship platform. The request of the client requires a 35,500 square meters building, which includes comprehensive exhibition hall, conference center, business school, cinema hall, Library, a 750-people Auditorium, expert studio and so on. Meanwhile, it supplies art and leisure open space so that it will be open on whole week.

The concept of “Hill Top” is inspired by the natural landscape of Qingdao, where the most characteristic part of Lao Mountain is situated opposite of the blue ocean. The roof is formed as a landscape, the North Western corner gently falling to meet the street and the three other corners lifted up to provide views to the ocean and horizon beyond. The roof binds the building to the city, providing the opportunity for exterior theatres and social gathering spaces. The axis from the building main entrance towards the sea is gently opened, creating a new relationship from the city to the North and sea through the Creative Research Centre.

The functions of the building are developed by surrounding the courtyard in the center with traditional charm to form an organic whole. At the same time, a series of specific measures are used to meet the great structural challenges: 23m large span, 20m large cantilever, 55 degree rigid steel inclined column connection, 16 different slope inclined plate roof, and primary structure rising to secondary structure, which are the foundation for realization of unique forms, large-scale urban gray space at the entrance and complex vertical relationship internal of the architecture.

References:

www.archdaily.com

www.luxuryproperties.ir